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Recruitment campaign successful

The recruitment campaign 'Your Energy Is TenneT's Strength' put the spotlight on four TenneT employees, using billboards, advertisements and other means of communication. These 'standard bearers' represented the types of candidates being sought: engineers at MBO (intermediate vocational education) level, and engineers, IT specialists and staff assistants at HBO (higher vocational education) or university level. The recruitment website www.werkenbijTenneT.nl played a prominent role in the campaign.

 

The personal approach appealed to the target groups TenneT was aiming at. By the end of 2008 sufficient numbers of new employees had been taken on to meet the targets. The approach and tone struck exactly the right chord, and this was confirmed by the fact that Digitaal-Werven.nl voted the campaign the 'Best Online Job Application Experience' of 2008. According to the jury, which examined the campaigns of more than 350 organisations, TenneT's recruitment website stood out because of its personal touch and easy navigation.

 

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The new recruitment campaign hit the mark with the target groups TenneT was aiming at: 210 vacancies were filled by the end of 2008.